Vienna-based opera entrepreneur Samantha Farber grew up in Paris, France and Westport CT, graduating with a BA in French and Italian from NYU in 1992. Her first steps working in the opera business was as an intern at Columbia Artists Management for Peter Gelb but her full involvement with opera began in 2000 with a move to Vienna with vocal studies. In 2008 she founded her own artist agency, Sono Artists, which was launched with a PR project for Diana Damrau timed to her first US recited at Carnegie Hall. Since then, she has managed dozens of opera careers, and has recruited many young singers and helped them develop their careers and has established a world-wide network of casting directors.

She has done PR work for renowned singers including Diana Damrau, Marina Rebeka, and tenor Saimir Pirgu to name a few. Mrs. Farber is also on the jury of the Hilde Zadek International Singing Competition, The Nico Dostal Competition, The Otto Edelmann Competition, and was part of the jury of AIMS in Graz in 2015. She also currently teaches a course in Artist Management at the University of Music and the Performing Arts Vienna.

Mrs. Farber is also active in the audio-visual arena, and in 2012 founded Sonostream.tv, a live-streaming and VOD platform for the performing arts for world-wide distributionand has broadcast many live programs including operas with the legendary Gruberova, Diana Damrau, Joseph Calleja and Ludovic Tezier, while co-producing a recording of Lucia di Lammermoor that was released on the Warner Classics label in 2015. Important collaborations have included with Theater Basel, Theater an der Wien, the Grafenegg Festival, Styriarte, Malmö Opera, SWR TV in Germany, Austrian state broadcaster ORF, and the Bertelsmann Foundation Neue Stimmen Singing Competition, BBC Cardiff Singer of the World in 2015, Arthaus Music and Francois Roussillon et Associés.